Absolut’s NFT campaign bridges reality with online experiences During the Milan design week, the Absolut team in Italy revealed an exclusive NFT collection with the iconic design brand Seletti. The digital artworks illustrate different design lamps inspired by the World of Cocktail campaign. We chatted with Letizia Invernizzi, Brand Manager for Absolut in [...]
Pernod Ricard innovation hubs: Finding the perfect taste Pernod Ricard’s innovation hubs constantly work with insights to better understand what makes today’s consumers tick. They also work behind the scenes to create new and exciting products and product ranges like Absolut Sensation and Absolut Smoky Piña. We talked to Adrienne Barrett, Innovation Hub [...]
Taking the driver’s seat in European food export Sweden has the EU presidency until the 30th of June, which means that the Nordic country will lead and coordinates the work of the Council of Ministers during that time. One of the topics on the agenda is the Union’s strategy and regulations regarding food [...]
How The Absolut Company can contribute to Sweden as a food and drinks destination The EU presidency belongs to Sweden until the middle of the summer this year, which is a big opportunity for Swedish companies to advocate export promotion. We talked with Paula Eriksson, VP Corporate Affairs & Communications at The Absolut Company, on how Absolut can drive [...]
Be an Absolut Ally: The campaign that guides to increased inclusiveness Absolut in India has started a new campaign called Be an Absolut Ally to create a more inclusive environment and promote positive change. Ten individuals from the Indian LGBTQIA+ community share their personal experiences on varied topics and highlight the simple ways to make more [...]
Contemporary vibes in Korea In Korea, making an impact is all about having the perfect mix of legacy and contemporary flare. Content is king and if you deliver interesting opportunities, people will que up for the occasions. That’s very much what happened when the Absolut team opened an artistic [...]
Ready-to…Go to market The convenience segment is beating any other category in alcoholic beverages in terms of growth. The pandemic has spiked an interest in premixed cocktails and long drinks, ready-to-drink straight out of the fridge. We chatted with Fredrik Syrén, Global Managing Director RTD & Convenience at [...]
Meet The Absolut Company’s archivist Lovisa Severin Kragerud Behind every successful company, you will find a person that’s safeguarding all the inherit stories and makes sure they’re told as they happened. Lovisa Severin Kragerud is surley one of these storykeepers, working as Corporate Archivist & Chief Storyteller at The Absolut Company. She calls [...]
Peafowl Plasmonics sheds light on the future of solar technology Peafowl Plasmonics, offering groundbreaking sustainable energy solutions with their completely transparent solar cells, was recently named one of Sweden’s best startups for a second time by the technology magazine Ny Teknik. We talked to Jacinto Sá, Professor in Physical Chemistry at Uppsala University and Chief [...]
Absolut x Boiler Room celebrates inclusive nightlife culture through sonic and visual expressions In 2019, Pernod Ricard entered a partnership with Boiler Room, the most influential brand in music-oriented youth culture with a global live stream and event platform. Together with several other brands across the portfolio, the ambition has been to create a unique festival concept that [...]